Kate Middleton, 37, who tied the knot to Prince William in 2011, is thought to have developed a stronger bond with the monarch since the birth …Prince Andrew is set to make his first public appearance since his catastrophic BBC Newsnight interview alongside the Queen on Christmas Day.Before explaining why the answer to the last 2 questions should be “no”, let me explain how OTAs’ focus has changed and hotels now can benefit from a much more level playing field.As independent hotel you must understand that most OTAs are no longer focused on “stealing” YOUR direct bookings.You obviously have to work with your wholesalers as well and make sure you control what they do with their rates, but as more and more wholesalers are connected with each other that exercise is also often a huge time waster.What is more important, and more effective, is to inform the concerned OTA formally that you terminate all cooperation and will not accept ANY customer that has booked through them. Yes, you most likely will end up with a very upset customer at the reception.Years ago I was in this situation myself a few times and I admit I was more than concerned – it was a real risk. Times have changed and today I believe there is no need for serious concerns anymore and the risk is manageable. As mentioned, metasearch is the number one source of traffic for OTAs; that’s where most travellers start when they want to book a hotel. Better rate parity means higher conversions, through your own website AND through other OTAs. I have changed the names of actual OTAs and do not show absolute figures, but these are real figures of a resort in Bali.
Metasearch taught travelers that with very little effort it is easy to find a better deal for a specific hotel and today metasearch has become the number one source of traffic for OTA websites.That battle was won long ago by the OTAs, spending massively on Pay Per Click search engine marketing, using your hotel’s name and aggressively driving potential customers direct to their OTA websites.You never had a chance to compete in this expensive battle and today there simply is too little direct hotel bookings left through your website for OTAs to be really interested in…Today OTAs are entirely focused on stealing bookings from other OTAs.Pete and Kaia went public with their relationship in mid-November, and were later papped kissing during a romantic holiday in Miami. Join Delaina Dixon as she takes you around the globe to explore celebrity-favorite hotels, bars, restaurants and hot spots! It almost didn’t happen though so soon, he recently opened up that he was extremely “hesitant” about getting remarried.Art Basel 2019 is just wrapping up in Miami, and Miss D was there for one of the hottest events happening: elrow’Art Presents Kaos Garden. He knew he loved Lauren but wasn’t sure that marriage so soon was right for him. The Duchess of Cambridge has a ‘very easy relationship’ with the Queen and is expected to join the royal family at Sandringham this year, a royal commentator has claimed.So, that leaves the second question: How to make sure an OTA will completely stop selling your hotel?If you close their allotment they will simply continue to use wholesale rates.End of April the agreement was terminated and from May onwards OTA A was no longer selling the resort.As the graph shows, in June OTA B made up more than what was “lost” from OTA A and total online bookings in June set a new record.Almost every hotel that has been in this situation knows that.You can terminate their agreement, send them dozens of emails, but they will continue to use rates from other sources.