Nevertheless, a similar number of online daters (31%) and non-users (32%) agreed that online dating kept people from settling down.
In all, there was little difference among the sexes with regards to their opinions on online dating.
Safety was, however, the exception, with 53% of women and only 38% of men expressing concern.
There is, however, great variation along gender lines.
A great diversity of online dating services currently exists (see Comparison of online dating services).
Some have a broad membership base of diverse users looking for many different types of relationships.
Online dating (or Internet dating) is a system that enables people to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships.
An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.
80% of the users said that online dating sites are a good way to meet potential partners, compared to 55% of non-users.
Most services also encourage members to add photos or videos to their profile.
Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.
Other sites target highly specific demographics based on features like shared interests, location, religion, sexual orientation or relationship type.
Online dating services also differ widely in their revenue streams.