It's one of the most popular lifestyle apps with over 10 million daily active users.
Both studies showed that the trendiness and excitement of the app were larger drivers of its use than motivations that relate to what most users believe to be its purpose (dating, sex).
You can also use it to make friendship connections, which allow either sex to initiate. Ladies choose from a selected group of the most compatible guys who’ve already liked their profile.
Originally the app only showed one match per day, but after an update last year, that’s increased.
Users swipe right if they like what they see and swipe left if they don’t.
They are then notified of any matches, where both people swiped right on each other's profiles.