Last fall, Tinder beat out Candy Crush to become the Apple Store’s top-grossing app after unleashing its Tinder Gold service.
And app makers claim it’s worth it: In June, Coffee Meets Bagel co-founder Dawoon Kang told Vice that men who pay the per month for the upgraded version have “a 43 percent higher number of connections (mutual likes) than non-payers” and that conversation lengths increase by 12 percent.
Due to her field of work and the fact that she lives in a small town in a conservative state, she didn’t want her precise sexual desires (profiles on Feeld ask users to list them) to be public knowledge.
Those I talked to who’ve used premium versions of free dating apps didn’t have a singular reason for doing so — their motivations ranged from wanting to expand their location-based potential matches to avoiding the stigma of being discovered by Facebook friends on a kink-friendly app in a conservative town.
But the most popular reason seemed to be the desire to see who’s liked them without having to make the commitment of liking them back.
Hannah, a 31-year-old teacher in Chicago, bought Bumble Boost after four years of being single and realizing she wanted to get serious about marriage and family.
She says she doesn’t interact with a lot of men on the job (“other than my first-graders, their dads, and our parish priest — none of whom I’m interested in dating”), and all of her friends are couples.