“We’ve been getting a much larger following in the US over the past few months,” Tim said, “which is great but also daunting.We need to make sure that the site is US-ready and speaks in their language, rather than limey English.” Tim and Paula originally designed Free And Single to be a high-quality dating site with a low price tag.In the last year, the dating site has shaken up the industry by essentially opening its doors and encouraging singles to mingle freely.Looking to the future, Free And Single aims to continue meeting the demands of modern singles and adapting to fit the changing times.Prospective members can find plenty of testimonials and success stories on the site to show them that the dating site works.“We can’t thank you and your team enough,” said Jan and Martin, a married couple who met on the dating site in 2011.“When we looked at the market, and asked our members what they wanted, we decided to go one step further,” Tim said, “to prove that you can run a good, genuine dating company which is free for members to use.” Today, Free And Single is 100% free for men and women. The team is currently working to update its matching techniques so that members can quickly and easily find someone they’re likely to click with.
The Free And team has been in the dating industry for over a decade, and they have spent that time observing online daters and listening to their needs.
“Because we’re free, we’re unencumbered with trying to keep people on our site,” Tim said.
“We can be pure about what we’re trying to achieve, which is bringing people together.” Since its new always-free policy has been implemented, Free And Single has significantly strengthened its reputation and grown its membership base.
This innovative, if unbalanced, system worked well for the company and led to a value-driven environment where 50,000 singles could meet and flirt with one another. All of its features are available to new members who can come and go as they please.
However, the Free And Single team felt they could still do more to improve the overall experience. The dating site’s user-friendly features lower the barriers between singles and allow members to build relationships in a natural and affordable way online.