The Scoop: Free And has earned a stellar reputation in the dating industry by always putting its members’ needs first.
For the last decade, the independently run dating site has delivered on its promise to provide a high-value experience for a low-budget price.
“I want us to be recognized by our members as a trusted, friendly, approachable brand,” Tim said.
“When people talk about Free And Single, I want it to be in a positive way.
And their negative feelings have hurt the industry as a whole.
As trust in the system erodes, fewer people want to sign up for a paid subscription, which means there are fewer people to talk to online, which further damages the site’s reputation.
Free And Single is on a mission to change that perception and set a wonderful example for how to run a dating site with intelligence and integrity.Prospective members can find plenty of testimonials and success stories on the site to show them that the dating site works.“We can’t thank you and your team enough,” said Jan and Martin, a married couple who met on the dating site in 2011.Thanks to the site’s updates, members can save their cash and use it on their dates.Since its inception, Free And Single has set itself apart from the competition by paying attention to what singles want and putting their best interest first.The founders believed single men would be willing to bear the cost burden because they would have the security of knowing that women could respond to their messages.Free And Single thereby increased female engagement on the site and provided a threshold of entry to keep out guys who weren’t serious about making a commitment.“When we looked at the market, and asked our members what they wanted, we decided to go one step further,” Tim said, “to prove that you can run a good, genuine dating company which is free for members to use.” Today, Free And Single is 100% free for men and women. The team is currently working to update its matching techniques so that members can quickly and easily find someone they’re likely to click with.In 2018, the Free And Single team plans on rolling out some new features to improve the functionality of the site and allow members to smoothly transition from browsing for dates to starting a conversation.In response to this issue, Tim and his team have decided to make Free And Single a 100% free dating site from here on out.The goal is to offer high-quality services for high-quality singles, without tacking on a high price tag.