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Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study: 15.

“From 2006 and on it started to open up, and by then we had already started working with casinos and other gambling sites”.

but it can limit the site’s ability to rank globally. Keyword in Title Tag: Although not as important as it once was, your title tag remains an important on-page SEO signal. Title Tag Starts with Keyword: According to Moz , title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag. Keyword in Description Tag: Google doesn’t use the meta description tag as a direct ranking signal.

However, your description tag can impact click-through-rate, which is a key ranking factor. Keyword Appears in H1 Tag: H1 tags are a “second title tag”.

Google likely uses a sophisticated version of TF-IDF. Content Length: Content with more words can cover a wider breadth and are likely preferable in the algorithm compared to shorter, superficial articles. Latent Semantic Indexing Keywords in Content (LSI): LSI keywords help search engines extract meaning from words that have more than one meaning (for example: Apple the computer company vs. The presence/absence of LSI probably also acts as a content quality signal. LSI Keywords in Title and Description Tags: As with webpage content, LSI keywords in page meta tags probably help Google discern between words with multiple potential meanings. Therefore, pages that cover every angle likely have an edge vs. Search engine spiders can estimate your site speed fairly accurately based on your page’s HTML code. Page Loading Speed via Chrome: Google also uses Chrome user data to get a better handle on a page’s loading time.

Indeed, one recent ranking factors industry study found that content length correlated with SERP position. Table of Contents: Using a linked table of contents can help Google better understand your page’s content. Keyword Density: Although not as important as it once was, Google may use it to determine the topic of a webpage. That way, they can measure how quickly a page actually loads to users. Use of AMP: While not a direct Google ranking factor, AMP may be a requirement to rank in the mobile version of the Google News Carousel. Entity Match: Does a page’s content match the “entity” that a user is searching for?

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