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What they didn’t expect back then was that the porn industry would become its main client in such a short period of time.“Porn studios and video sites couldn’t work with Google and other ad networks because of ethics”, he says. Exo Click expects to reach €100 million in sales in 2015 and the majority will come from porn and adult sites. But if your EMD happens to be a low-quality site, it’s vulnerable to the EMD update.

“The idea is that in the short term we can offer the technology we’ve developed to third parties”, the company says.

“I knew how to code and I decided to build a small tool to give users more information and stats about their sites”, he recalls.

“I tried it with a small group of people and I saw that it worked.

Investor interest in the company has increased over the past few years, but Exo Click’s stance hasn’t changed and they don’t plan on taking money from VCs or big investment firms.

The fact that many VCs have ethic policies that force them to stay away from the porn industry might also be a factor.

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