Quietly but steadily, Exo Click has become the biggest adtech startup in Spain.The Barcelona-based company, founded by Benjamin Fonzé in 2006 and now run with his brother Adrien, had revenues of €84 million in 2014 ( 30% year-on-year) and continues to dominate in an area where giants like Facebook or Google can’t compete.Investor interest in the company has increased over the past few years, but Exo Click’s stance hasn’t changed and they don’t plan on taking money from VCs or big investment firms.The fact that many VCs have ethic policies that force them to stay away from the porn industry might also be a factor.“We also saw that these sites -despite having a huge amount of traffic- worked in a very old fashioned way, with static ads, very little transparency and no analytics services. Fast forward to today and the 50-person company has become the fourth biggest ad network in the world, according to W3Techs.What’s even more interesting is that this growth has been achieved with no outside investment and with most of the tech behind the company being developed by a single engineer, Benjamin himself.As for the near future, Benjamin says that mobile represents an even greater opportunity for Exo Click.
Thanks to Hummingbird, Google can now better understand the topic of a webpage. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility. Rel=Canonical: When used properly, use of this tag may prevent Google from penalizing your site for duplicate content. Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption. Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches.
Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study: 15.
TF-IDF: A fancy way of saying: “How often does a certain word appear in a document? The more often that word appears on a page, the more likely it is that the page is about that word. Page Covers Topic In-Depth: There’s a known correlation between depth of topic coverage and Google rankings. Page Loading Speed via HTML: Both Google and Bing use page speed as a ranking factor.
“I was good at coding but not at many other things, including finances.
I never wanted to take on debt or spend more than what was really needed”.